*_Summary: _*Responsible for initiating, coordinating, and nurturing activities that promote a positive image of Foot Levelers.
*_Essential Duties & Responsibilities:_*
* Write and submit FLI press releases, announcements, articles, and favorable editorial mentions in chiropractic and consumer publications, websites, and other media outlets.
* Develop and maintain working rapports with editors and other contacts responsible for various media outlets, via emails, visits, phone calls, etc.
* Maintain databases for contacts and media ‘hits’.
* Develop strategies to improve public relations impressions and reputation, including proposing article themes, press release events and topics, ways to improve FLI’s reputation, etc.
* Conduct research for programs and projects.
* Maintain public relations section of company website by saving outside press releases, ads, and other materials that mention FLI as pdf files, using Adobe Acrobat, and forwarding to the web designer.
* Assist with long range planning of the company’s public relations to help ensure the most effective use of company resources in meeting strategic and operational goals.
* Assess and track current public relations with chiropractic and public media, weekly.
* Lead all aspects of end-to-end execution of PR campaigns and programs to drive positive awareness around Foot Levelers brand.
* Develop a strong understanding of the company’s brand, customer needs, key differentiators, and market trends.
* Develop and manage an ongoing brand testimonial program with an emphasis on social conscience.
* Create and maintain community awareness of FLI.
* Travel to conventions to enhance FLI image and network with media, as needed.
* Create and implement seasonal chiropractic campaign.
* Other duties and responsibilities as assigned.
*_
Personal Requirements:_*
Before Hire
* One to three years of previous experience in a similar position, required.
* Five or more years of previous experience in a similar position, preferred.
* Ability to meet multiple deadlines.
* Ability to travel.
* Ability to accept and learn from constructive criticism.
* Familiarity with Adobe Acrobat, and Microsoft: Word, Excel, PowerPoint, and Outlook.
* Ability to learn new programs, as needed.
* Strong communication skills, both oral and written.
* Excellent organizational and prioritization skills.
* Ability to work with limited direct supervision.
* Demonstrates professionalism.
After Hire
* Knowledge of all Marketing Department Standard Operating Procedures.
* Knowledge of FLI products, culture, and personnel policies and procedures.
*_Education:_*
* Bachelor’s degree in Public Relations, Journalism, Marketing Communication, or English or a combination of equivalent education and work experience.
*_Work Location:_*
* This position is an onsite position located in Roanoke, VA.
Job Type: Full-time
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