Copywriter

Who are we? Well, for starters, we're the leading provider of custom orthotics in the world.
We're a family run business with an unparalleled made-in-the-U.
S.
A.
product and we have so many exciting stories to tell! We're a niche wellness company poised on an exciting growth precipice, with an ever-expanding of network of chiropractors, physical therapists, and other passionate medical professionals who look to us to ensure their patients are receiving the best orthotics and living pain-free, healthy lives.
Our creative team is buzzing and we need a supremely talented Copywriter to join our hustling, bustling, dynamically talented team.
As an essential member of our marketing crew, our Copywriter will write exceptional content for emails and email campaigns, direct mail, digital marketing, social media, ads, blogs, scripts, press releases, catalogs, websites, trade publications, corporate communications, and other duties as assigned.
Proofread and edit existing copy? Yes, we need you to tackle that too! Key Copywriter responsibilities include: Our copywriter, in partnership with our cross-functional marketing team, must effectively interface with sales, customer service, manufacturing, and senior management.
Write clear, compelling copy for various mediums (e.
g.
ads, blog posts, newsletters).
Your words must inform and engage target audiences Perform research on products, services and related topics Brainstorm with team members for content creation and idea generation Collaborate with designers, PR and other professionals on large and small-scale marketing projects (e.
g.
email campaigns and landing pages) Use SEO principles to maximize copy’s reach Interview subjects for marketing deliverables Our ideal Copywriter checks these boxes: Demonstrated ability to take medical and technical data and make it digestible, engaging, and relevant to audiences of all ages and backgrounds A creative and collaborative professional with several years of experience in a relevant copywriter role (to include an emphasis on public relations writing & video scripting) A deadline driven, time management dynamo.
You can shift gears (and priorities) as the business demands Understanding and application of brand messaging across multi-channel platforms Mac and PC proficiency, Microsoft Office Suite, InCopy, InDesign, WordPress Degree in journalism, marketing, communications, or a related field preferred